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Shandong Hi-speed Brand Value Reaches 28.359 Billion Yuan


On June 22, World Brand Lab issued the ranking list of 2017 China’s 500 Most Valuable Brand. By virtue of strong asset size, good economic efficiency and excellent brand image, with brand value of 28.359 billion Yuan, the Group ranks No. 146 on the list, compared with last year, the brand value increased 6.184 billion yuan, ranking elevated by 20.

World Brand Lab is an international, specialized, independent brand research institute, presided by Robert Mundell, the winner of the 1999 Nobel Prize for Economics and the father of Euro. The ranking is based on the analysis of financial data, consumer behavior and brand intensity, and it has issued 14 times in China, with high authority and influence.

Brand is business reputation, is the intangible assets of the enterprise. In recent years, the Group has regarded the brand as the lifeline of market share, continuously improving the quality, service and innovation, and cultivating new advantages for the industrial market competition. Facing the new economic normality, the Group will take the brand construction as the important measure to promote the structural reform of the supply side, realize the conversion between the old and the new kinetic energy, strengthen brand influence and the leading role of the brand, boost the transformation and upgrade of the group with the construction of the brand, and speed up the realization of "high-speed dream” of "building China's high-speed group, marching into the world's top 500, making employees rich".


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